Shin Megami Tensei. Persona. Etrian Odyssey. Trauma Center. Catherine. With these titles/entries into these series' Atlus, a long-standing Japanese video game development studio has finally made a name for itself in the West in recent years and now that this niche company is poised to make broader waves in the industry their parent company, Index, is doing everything it can to completely screw them over. They are losing money in every single division other than games (thanks to Atlus' success) and so amidst rumours of money laundering (yes, it's that bad) Index announced earlier this summer that they were filing for the Japanese equivalent (well, economics experts would take dispute the use of the term equivalence here as their version of bankruptcy (called civil rehabilitation) is very similar but not exactly equivalent) to bankruptcy protection as it is understood here in the West. Along with this announcement came a secondary announcement: Part of this process would be the selling off of their subsidiaries, the biggest of course being Atlus.
And so starting, if I am not mistaken, at the end of July, Atlus has had a metaphorical for sale sign up in their (also metaphorical) window. This sale has attracted bids from more than 20 different companies, one of them being SEGA's parent company SEGA Sammy, who bid somewhere around $200 million U.S. If SEGA is successful in the attempted acquisition they will have immediately bolstered their suite of intellectual properties with the popular, critically acclaimed and diverse Atlus library. This is something that SEGA could really use, as their in house development has been stagnant for many years and while they have been publishing a decent amount of games this generation, they have not had any serious success. In fact, there have been more than one failures, both financially and in terms of public relations (PR). Having Atlus under their ownership would be of great benefit to them.
Thinking about this one may wonder who else would benefit from acquiring Atlus?