Why Advertising is Anti Male

It's because, despite all of the pro-female messaging in today's culture, women (deep down) still feel inferior to men. The advertiser's role here is to make women feel good about themselves, so that they think that good feeling comes from the product, when in fact it's because they witnessed women getting one over on their superiors. It wouldn't work with men because we don't see ourselves as inferior to women, so if men were hitting women, or women were clumsily falling around, that wouldn't make men feel good, it would just be awkward. Men love women, women hate men, and advertisers know this all too well, and have to use it to sell products from mops to frozen foods.

If women didn't feel inferior to men, this simply wouldn't work, and they would refuse to buy the product. With men, you have to show them what the product is, how it works, why it's better than others on the market, and why they need it. With women you don't need to do any of that, you just have to show men being clumsy, and women being "sassy" and "empowered", then show the brand name, and like braindead zombie-sheep, they flock to buy the product.