New Super Mario Bros. 2 Initial Impressions

I have NSMB2 (3DS) rented right now and having played it for around an hour or so I thought I would post some initial impressions of the game. I'll just write this one up in bulletpoint style. Quick and easy (both to write and to read).

Story

-Princess. Plumber. Rescue. Angry turtles. About as passé as it gets. Does anyone play Mario games for the story though?

Difficulty

-I obviously cannot comment as to the difficulty of the later stages of the game, but having played through all of World 1, most of World 2, and a couple of later stages in Coin Rush mode (one from W3 and I believe the other was 5-3) I can say that thus far it seems as though this game is going to be a little too far on the easy side. I did, however, read that the secret stages are pretty tough, and some of the downloadable coin rush stages are supposed to be very hard, so in the end it sounds like the game should appease all types of gamers with respect to the difficulty found therein and how it appeals to their particular preferences.