Tuesday, February 9, 2010

Gaming Sequels, New Ip's, and Ubisoft.

Sequelitis, New Ip's, and Ubisoft.


Ubisoft backing off new IP's as holiday sales slip

http://www.gamespot.com/news/6249972.html

In recent years, Ubisoft has launched a bevy of new series with varying degrees of success. Since 2006, the publisher has introduced gamers to Assassin's Creed, Shaun White Snowboarding, EndWar, HAWX, Rayman Raving Rabbids, Call of Juarez, and Haze, among others.


Assassin's Creed paid off for Ubisoft, but the publisher's looking to take fewer risks of that sort in the future. The flow of original intellectual properties from Ubisoft will be stemmed in the coming years, as the publisher is shifting its focus away from new franchises. In reporting its final results for the third fiscal quarter (three months ended December 31, 2009), Ubisoft confirmed a reduction in new creations investments.


The scaling back on new franchises is one part of a Ubisoft plan to ultimately have its major franchises seeing more frequent and regular releases.

UGH. WHAT THE FUCK!!!!!!

When I saw the headline on gamespot, I went into cynic/anger mode. I was ready to rage. What the fuck Ubisoft? Your new IP, Assassin's Creed, has sold in the MILLIONS (AC2 has sold 8 million....well, shipped, but still). All of your big hits were new IP's at one point. We're already suffering from sequelitis in this industry, and now you're going to make it worse?

FUCK YOOOUUUUUUUU!!!!

This feeling was amplified by 100 when I read this:

..reconfirms Oct.-Dec. earnings fell 3 percent to $682 million.

WHAT? You earned 682 MILLION fucking dollars in one quarter, and you're cutting IP's because that represented a 3 fucking percent drop? HOW GREEDY CAN YOU GET?

But then I read on:

For the full year ending March 31, 2010, the company expects to post an operating loss of €50 million ($69 million) off sales of €860 million ($1.19 billion).

...


Oh.


....


...


Oohhh.....


Now I get it. It's hard to believe, but damn, they're losing money.

This perfectly exemplifies the fact that it's possible to be be a huge corporation, raking in billions of dollars in sales, and still be in the red. Many people (myself included) often critisize these companies for what we perceive to be shady (some DLC) or just unfavourable (cutting new IP's in favour of sequelitis) practices. I happen to do this a lot. It's hard to think that these companies can make so much money, yet still post losses at the end of the year.

I guess I'm going to have to be careful from now on, and try not to be so reactionary when I hear news like this (that will be very hard, I'm sure, as it's going to be tough to seperate the legitimate moves from the lazy/greedy ones, unless full financial data is disclosed).

BUT HOLD ON.

It's unfortunate that things are going this way, and my initial reaction was to blame us, the gamers. We're not buying new IP's. It's our fault. And this is partly true. However, as I said earlier, Ubi just released the news that they have shipped 8 million copies of AC2. Now, I don't know how HAWX or Endwar sold. I don't know how the Raving Rabbids spinoffs of Rayman are selling. The thing is, if they aren't, maybe it's their fault.

Maybe they need to make better games.

Companies are so quick to deem something unfeasible or unprofitable once it has been tried unsuccessfully. ''People didn't buy enough copies to warrant a sequel.'' Well, maybe that's because it fucking sucked? Doesn't mean the IP isn't viable. It just needs to be done better.

Sure, some great new IP's go overlooked. Okami and Psychonauts are two commonly touted examples of this. Often though, the new IP is mediocre, and the sales reflect that. Or perhaps, as is likely the case with Okami and Psychonauts, the game just doesn't appeal to a wide range of gamers.

Does this mean we cut out new ideas? Sure, a proven success is a proven success. But that's short term thinking. Don't they realize there won't be any industry left if all we have in ten years is COD, GH, Madden, Halo, and Assassin's Creed (extreme exaggeration, sure, but I think you get my point)?

Then again, every friggin new iteration of these games sells like hotcakes, so I guess gamers are getting what they deserve.

I don't know. I understand the sentiment. If people seem to want sequels, well, let's give it to them. We need to make money, and when we're losing money, we can't afford to take risks. But at the same time, I worry about gaming as a whole, and also, the creative/artistic aspect if it. I'm not some naive idealist, I understand that the companies are in it for the money, but damn, there should be more to it than that. It's better to create and earn then to rehash and really earn, in my opinion.

I'm starting to ramble now. When I started this I had a clear conclusion in mind, but now I don't know what to think.

What do you think?

No comments:

Post a Comment

Tell magx01 and the rest of The Thoughtful Gamers what's on your mind!