Yes, Father's Day. The day when sons and daughters are supposed to go up and greet dad with the obligatory ''Happy Father's Day.'' Or for those who live far away, call him up (or text for the laziest of bastards). Like Mother's Day, it's nothing but an excuse to buy more shit and to force people to go out of their way to show an artificial type of love. Society pressures you to go out to dinner or buy gifts, otherwise you are seen as an unloving chump. Commercials pop up, proclaiming ''YOUR DAD IS THE GREATEST, SO BUY THIS SHIT FOR HIM NOW!!!!!!'' Phone commercials are among the worst offenders of this.